Google has recently updated their PR status to all the websites. As usual, when such as thing happens, there are some websites who got penalized (PR dropped) and some websites who got the prize (PR increases, YAHOO!)
What's PR? PR stands for Page Rank and it is the heart of Google search engine. Basically, when you search for something through a search engine, the search engine simply looks at the content of the website and determine the relevancy of the website to your search and serves it to you. This method allows webmaster to easily tamper with the search engine's ranking as the content is controlled by them.
Hence, Google's ingenious way to counter this is to allow the web to vote for the website. Every time a website receives a link from another website, Google will take that as a vote and calculates that in their ranking of the website. The number of votes that a website has is recorded by Google and Google will assign a rank to the website known as Page Rank. Page Rank is upon a scale of 10 so the higher your page rank, the better Google thinks your website is and the higher the chance of your website appearing in the Google search results.
Of course, that is a grossly oversimplification of the real methodology of assigning a page rank to a website but that is the core idea. That's why you have SEO experts who always talk about getting backlinks backlinks and backlinks for your website!
Just for the record, my company website http://www.futureworkz.com is PR5 and this blog that you are reading is PR4. Not bad for a one-month-old blog! However, my own personal blog http://stevenyap.blogspot.com is still PR zero.
So you might be asking: What is a good PR value for my website? For a starter, achieving PR4 is a good status. That would be a good boost to your search engine ranking for the keywords that you are targeting. However, one should not be overly obsessed with PR. We must always remember that at the end of the day, what really matters for SEO is conversion of web visitors to real customers. PR plays a part but ultimately it is the right ranking in the right market that matters.
Finally, the reason that this blog is able to get PR4 in such a short time is that my company website has a link on the homepage to this blog. This is a PR5 link to this blog and that is a big vote for this website. Hence, in such a short time, this blog is able to get PR4. However, for my personal Steven Yap blog, I have not done anything for it and probably no ones in the world knows about it until I have said something about it or someone searches for it explicitly. That's why it is PR zero. (but now that a PR4 blog is linking to it, there should be at least a PR1 for my blog)
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1 comment:
I agree with your comments on google's PR system.
I have a site with PR5, www.webformatique.net, yet we are not in the top ten for our required keyword's. Why?, because the site is not properly optimized for the keyword's required. A good PR is not enough, we need to tell google where we would like the site to go.
PS What are your thoughts on sandboxing.
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